Marketing Systems · Pricing Strategy · São Paulo

The smarter architecture always wins over the bigger budget.

Most companies leave money on the table — not from lack of effort, but from lack of structure. Marketing that depends on the person running it. Pricing that doesn't reflect what customers actually value.

The work is in closing that gap.

Benedict Schweiger
Benedict Schweiger
CMO at ALTHERR · Ex-Simon-Kucher · São Paulo
5.8M Organic views
8→20 ROAS built
34% YouTube #1
+463% Audit ROI

Two free diagnostics — pick yours

Marketing Autonomy Score → Pricing Diagnostic →

Latest Writing

Two free diagnostics

D2C Brands · Moltke Score
Marketing Autonomy Score

14 questions. 3 dimensions. See your marketing from the outside — the way an investor or competitor sees it.

◈
Entry to
Agentic Marketing Cohort · €2,500
6 min
◈
For
D2C Brands · €1M–€20M Revenue
B2B SaaS · Pricing
Pricing Architecture Diagnostic

15 questions. 6 minutes. Find out where your pricing is leaving ARR on the table — quantified in euros.

◈
Entry to
Pricing Architecture Audit · €9,500
6 min
◈
For
Series A/B · >€2M ARR · PE-backed

Proven results — ALTHERR

5.8M
YouTube · 2025
Organic views. In-house. No agency.
8→20
ROAS · 20 months
7 structural changes. No agency dependency.
34%
YouTube as #1 acquisition channel
628 of 1,834 new customers named YouTube as first touchpoint — ahead of Google, ahead of paid. n=1,834, NPS ≈ 64.

What I believe — and others don't

01
Organic reach is an asset. Paid reach is a recurring cost.
Most D2C brands build on rented land. ALTHERR proved over 5 years that it doesn't have to work that way.
02
Price increases don't fail because of the market. They fail because of missing conviction.
The most common reason: no data that can be defended in front of a board or investor. We deliver that data.
03
Systems over heroics. Compounding over linear. Autonomy as the goal.
Marketing that depends on the person running it isn't a system. It's a dependency.
04
"It depends" is not an answer. It's an excuse.
We give a recommendation. With reasoning. If two options are equal — pick one anyway and explain why.

Background

ALTHERR
Chief Marketing Officer · 2020 – Present · Cologne / São Paulo
Built data infrastructure, content-as-pre-sale system, and performance-driven channel mix across DACH. 5.8M organic views. ROAS 8→20. YouTube as #1 acquisition channel ahead of Google and all paid channels.
Simon-Kucher & Partners
Manager → Senior Consultant → Consultant · 2016 – 2020 · Bonn
Financial services pricing — Van Westendorp, Conjoint, Willingness-to-Pay for banks, insurers, and asset managers. The methodological foundation for everything I do today.
WHU Otto Beisheim
MSc Management · 2014–2016
UBC Vancouver
BCom · 2010–2014
The Autonomy Brief
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