Marketing Systems · Pricing Strategy · São Paulo

The smarter architecture always wins over the bigger budget.

Most companies leave money on the table — not from lack of effort, but from lack of structure. Marketing that depends on the person running it. Pricing that doesn't reflect what customers actually value.

The work is in closing that gap.

Benedict Schweiger

CMO at ALTHERR · Ex-Simon-Kucher · São Paulo

5.8M Organic views

8→20 ROAS built

34% YouTube #1

+463% Audit ROI

Two free diagnostics — pick yours

Marketing Autonomy Score → Pricing Diagnostic →

Latest Writing

Systems Mar 2026

Ai Marketing Automation

KI-Marketing-Automation 2025: Wie intelligente Systeme Wachstum skalierbar machen

KI-Marketing-Automation ist der Einsatz künstlicher Intelligenz zur automatisierten Optimierung und Ausführung von Marketingprozessen — von der Lead-Qualifizierung über personalisierte Content-Auslieferung bis zur dynamischen Preisanpassung. Der Unterschied zu klassischer Marketing-Automation: KI-Systeme lernen aus Daten, treffen eigenständige Entscheidungen und verbessern sich kontinuierlich ohne manuelle Regel-Anpassung.

Die Technologie kombiniert Machine Learning, Natural Language Processing und Predictive Analytics, um Muster zu erkennen, die menschliche Teams übersehen würden. Das Ergebnis: Höhere Conversion-Rates, bessere Customer Lifetime Value und Marketing-Teams, die sich auf Strategie statt auf operative Execution konzentrieren können.

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Two free diagnostics

D2C Brands · Moltke Score

Marketing Autonomy Score

14 questions. 3 dimensions. See your marketing from the outside — the way an investor or competitor sees it.

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Entry to

Agentic Marketing Cohort · €2,500

6 min

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For

D2C Brands · €1M–€20M Revenue

B2B SaaS · Pricing

Pricing Architecture Diagnostic

15 questions. 6 minutes. Find out where your pricing is leaving ARR on the table — quantified in euros.

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Entry to

Pricing Architecture Audit · €9,500

6 min

◈

For

Series A/B · >€2M ARR · PE-backed

Proven results — ALTHERR

5.8M

YouTube · 2025

Organic views. In-house. No agency.

8→20

ROAS · 20 months

7 structural changes. No agency dependency.

34%

YouTube as #1 acquisition channel

628 of 1,834 new customers named YouTube as first touchpoint — ahead of Google, ahead of paid. n=1,834, NPS ≈ 64.

What I believe — and others don't

Organic reach is an asset. Paid reach is a recurring cost.

Most D2C brands build on rented land. ALTHERR proved over 5 years that it doesn't have to work that way.

Price increases don't fail because of the market. They fail because of missing conviction.

The most common reason: no data that can be defended in front of a board or investor. We deliver that data.

Systems over heroics. Compounding over linear. Autonomy as the goal.

Marketing that depends on the person running it isn't a system. It's a dependency.

"It depends" is not an answer. It's an excuse.

We give a recommendation. With reasoning. If two options are equal — pick one anyway and explain why.

Background

ALTHERR

Chief Marketing Officer · 2020 – Present · Cologne / São Paulo

Built data infrastructure, content-as-pre-sale system, and performance-driven channel mix across DACH. 5.8M organic views. ROAS 8→20. YouTube as #1 acquisition channel ahead of Google and all paid channels.

Simon-Kucher & Partners

Manager → Senior Consultant → Consultant · 2016 – 2020 · Bonn

Financial services pricing — Van Westendorp, Conjoint, Willingness-to-Pay for banks, insurers, and asset managers. The methodological foundation for everything I do today.

WHU Otto Beisheim

MSc Management · 2014–2016

UBC Vancouver

BCom · 2010–2014