Marketing teams that run on systems outperform teams that run on headcount.

Building the Agentic Marketing OS on myself before deploying it on a €20M business. CMO at ALTHERR. Ex-Simon-Kucher. Writing what the field actually looks like — real numbers, real failures, what compounds.

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The Autonomy Brief

One idea, fully developed. What shipped that week, what broke, and one thing worth your time. The practitioner's version — not the guru's.

May 2026
Return on Token Spend: The Only AI Metric in 2026
$2.5T spent on AI with near-zero ROI. ROTS is the framework that measures what your tokens actually return. Here's how to calculate it.
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May 2026
Selling a House Without an Agent: A Live AI Experiment
We're documenting what happens when you sell a R$ 4.95M house without an agent, using AI to compress execution time from weeks to hours
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May 2026
AI marketing automation in 2026: what actually works
Most e-commerce businesses are running a broken marketing stack. Here's what AI marketing automation actually looks like when you implement it — with real decisions and real tools.
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May 2026
I Built an Agentic Content Pipeline. Here's What It Actually Takes.
I had ideas but no time to develop them at scale. So I built a pipeline: an AI agent interviews me, writes the content, and I approve before anything posts.
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