Marketing teams that run on systems outperform teams that run on headcount.

Building the Agentic Marketing OS on myself before deploying it on a €20M business. CMO at ALTHERR. Ex-Simon-Kucher. Writing what the field actually looks like — real numbers, real failures, what compounds.

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The Autonomy Brief

One idea, fully developed. What shipped that week, what broke, and one thing worth your time. The practitioner's version — not the guru's.

May 2026
Will AI Replace Marketing Jobs? I've Already Made the Cuts
Three people left my marketing team last year — not by choice, but because the functions they were hired to perform no longer required a human in the loop. Here's exactly what determined who stayed.
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Apr 2026
How to Implement Agentic Marketing: Test on Yourself First
Before deploying agentic AI into a €20M business, I validated the full stack on my own personal brand first. Here's the methodology and what it proved.
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Apr 2026
What Is Agentic Marketing? (And How It Works in Practice)
Agentic marketing uses AI agents to run your marketing operations autonomously. Here's what it actually looks like inside a team of six.
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