Marketing teams that run on systems outperform teams that run on headcount.

Building the Agentic Marketing OS on myself before deploying it on a €20M business. CMO at ALTHERR. Ex-Simon-Kucher. Writing what the field actually looks like — real numbers, real failures, what compounds.

Something went wrong. Please try again.
You're in. First issue lands shortly.
The Autonomy Brief

One idea, fully developed. What shipped that week, what broke, and one thing worth your time. The practitioner's version — not the guru's.

May 2026
How I Built a Carousel Factory (And What Broke Along the Way)
I automated LinkedIn carousel production with Google Slides API and Python. JSON brief in, five PNGs out. 45 minutes became 2. Here's exactly what I built and what broke.
Read →
May 2026
Value-Based Pricing: What Works When Prices Are Public
Value-based pricing assumes you can justify a premium. In a transparent grey market, you can't — unless content is the pricing mechanism. ALTHERR's data.
Read →
May 2026
Will AI Replace Marketing Jobs? I've Already Made the Cuts
Three people left my marketing team last year — not by choice, but because the functions they were hired to perform no longer required a human in the loop. Here's exactly what determined who stayed.
Read →
Apr 2026
How to Implement Agentic Marketing: Test on Yourself First
Before deploying agentic AI into a €20M business, I validated the full stack on my own personal brand first. Here's the methodology and what it proved.
Read →
 All articles →