Benedict Schweiger

CMO at ALTHERR · Ex-Simon-Kucher

The shift from operator to architect is the defining transition for marketing leaders in 2026.

Most methodology products are static. The Agentic Marketing Test Stand tunes to your data over 6 months. That's the difference between buying best practice and buying a learning system.

5 people at ALTHERR running what used to take 8
6.1M YouTube views in 12 months
430K organic SEO clicks to ALTHERR, AI-assisted content engine
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Recent writing

May 2026
How Much Does a Marketing Agency Actually Cost in 2026?
Real numbers from our ecommerce business: what agencies charge, what they hide, …
May 2026
I Fired the Agency. Here Is What I Built Instead.
How a $5–10M e-commerce operator can cancel the agency retainer, own their …
May 2026
The $5M Ecommerce Trap: Why Hiring More Marketers Is the Wrong Answer
Most $5M ecommerce brands solve their marketing problem by hiring. Here is why …
All articles →