Benedict Schweiger

CMO at ALTHERR · Ex-Simon-Kucher

The shift from operator to architect is the defining transition for marketing leaders in 2026.

Most methodology products are static. The Agentic Marketing Test Stand tunes to your data over 6 months. That's the difference between buying best practice and buying a learning system.

5 people at ALTHERR running what used to take 8
6.1M YouTube views in 12 months
430K organic SEO clicks to ALTHERR, AI-assisted content engine
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Recent writing

May 2026
I Audited My AI Agent System. Now It Audits Itself.
Conflicting instructions don't break AI agents — they make output unreliable. …
May 2026
Blog to Social: The Pipeline That Actually Runs My Content
How I built a pipeline that turns voice memos into blog posts, LinkedIn posts, …
May 2026
Return on Token Spend: The Only AI Metric in 2026
$2.5T spent on AI with near-zero ROI. ROTS is the framework that measures what …
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