Agentic Marketing · D2C Growth · São Paulo

D2C brands that run on systems beat brands that run on headcount.

I build agentic marketing operations — small, AI-augmented teams that outperform legacy departments. CMO at ALTHERR. Ex-Simon-Kucher. Writing about what actually works in the field.

Benedict Schweiger
Benedict Schweiger
CMO at ALTHERR · Ex-Simon-Kucher · São Paulo
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Apr 2026
Before I Touch the €20M Business, I'm Running the Experiment on Myself

Most AI advice comes from people who have nothing to lose.

They test a new tool on a demo dataset, write a thread about it, and call it a case study. The headline says “I replaced my team with AI.” What they mean is they automated a side project with no revenue and no customers.

I’m a CMO. The business I run marketing for does about €20 million a year. If I make a significant mistake, I don’t just look bad — I cost real people real money. That constraint changes how I think about deploying new technology.

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Agentic Apr 2026
What Is Agentic Marketing?
Most marketing teams are built around a problem that no longer exists. Agentic marketing is the redesign.
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