Marketing teams that run on systems outperform teams that run on headcount.

Building the Agentic Marketing OS on myself before deploying it on a €20M business. CMO at ALTHERR. Ex-Simon-Kucher. Writing what the field actually looks like — real numbers, real failures, what compounds.

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The Autonomy Brief

One idea, fully developed. What shipped that week, what broke, and one thing worth your time. The practitioner's version — not the guru's.

May 2026
I Built an Agentic Content Pipeline. Here's What It Actually Takes.
I had ideas but no time to develop them at scale. So I built a pipeline: an AI agent interviews me, writes the content, and I approve before anything posts.
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May 2026
How I Built a Carousel Factory (And What Broke Along the Way)
Google Slides API and Python: JSON brief in, five PNGs out. Then I wired approval-to-publish with GitHub API and Google Indexing. Everything that broke.
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May 2026
Value-Based Pricing: What Works When Prices Are Public
Value-based pricing assumes you can justify a premium. In a transparent grey market, you can't — unless content is the pricing mechanism. ALTHERR's data.
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May 2026
Will AI Replace Marketing Jobs? I've Already Made the Cuts
Three people left my marketing team last year — not by choice, but because the functions they were hired to perform no longer required a human in the loop. Here's exactly what determined who stayed.
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