Benedict Schweiger

CMO at ALTHERR · Ex-Simon-Kucher

Build the system that lets you charge more — and keep the margin.

The Margin Method is a five-phase loop — Listen, Reach, Capture, Convert, Measure — that turns customer truth into higher value per customer. AI agents are how you run it without a team you can't afford.

5 people at ALTHERR running what used to take 8
€1,900 → €3,800 AOV, 2019→2025. Moving upmarket.
6.1M YouTube views in 12 months
430K organic SEO clicks to ALTHERR, AI-assisted content engine
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The Margin Method

A Founder's Workbook

An interactive workbook that walks you through the five-phase loop and builds your plan as you go — then hands you ready-to-run Claude prompts. Plus a short email course on how to actually use it.

Get the workbook →
The Autonomy Brief

Weekly notes on building marketing systems that compound. What I'm testing, what's breaking, and what's actually working — from the workbench, not the mountaintop.

Recent writing

May 2026
How Much Does a Marketing Agency Actually Cost in 2026?
Real numbers from our ecommerce business: what agencies charge, what they hide, …
May 2026
I Fired the Agency. Here Is What I Built Instead.
How a $5–10M e-commerce operator can cancel the agency retainer, own their …
May 2026
The $5M Ecommerce Trap: Why Hiring More Marketers Is the Wrong Answer
Most $5M ecommerce brands solve their marketing problem by hiring. Here is why …
All articles →